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Ep #11: Alex Ikonn

Luxy Hair

While Alex Ikonn is well known to many, his products are even more so. This was a fun conversation because it wasn’t just about one business. He and his wife started Luxy Hair - a business that is doing very well and helps fuel their pretty unique and remarkable lifestyle as they live in London so they can travel all over with their daughter. Alex and his wife Mimi are both celebrities as entrepreneurs given their massive online following while not actually being celebrities. Alex describes their choice to broadcast so much of their life as people who live with the curtains open rather than curtains drawn, and it’s made their life that much better for it. I’d been a happy customer of Alex’s for a long time without knowing of him directly. If you follow me on Instagram, you’ll see me post a few times a week (though not every day like Alex!) on Instagram Stories of my Productivity Planner (something I highly recommend for everyone and get at least a few requests a week for what planner I use). I also used the 5 Minute Journal every single day for all of 2017 to help train gratitude to be an automatic. It had a profound effect on my life and happiness. Say hello to Alex on one of his many social media platforms and follow along on his journey on Instagram @alexikonn.

Show Notes:

  • 07:00 - Lifestyle design
  • 10:25 - Why it’s important to have a routine (and actually have work to do)
  • 12:00 - To truly become entrepreneurs
  • 14:00 - Discipline equals freedom
  • 21:30 - Making the first product
  • 27:00 - The opportunity to create and build something is endless
  • 30:00 - Do you have your windows open or blinds down?
  • 32:25 - Drake = did not start from the bottom
  • 35:40 - Create the life that you want
  • 37:45 - Hitting the plateau and what’s next
  • 49:15 - Money magnifies everything - good or bad, so get it right now
  • 51:50 - Richard Branson
  • 1:00:30 - When you succeed, those in your life face what they have not accomplished
  • 1:06:30 - Money is just an exchange of value
  • 1:11:00 - Caution around cofounders
  • 1:13:00 - The joy of just merely waking up alive
  • 1:18:30 - Being a student
  • 1:24:30 - Book recommendations: Sapiens and Shantaram